Building Better
Habits
Forget willpower. Maya helps you start embarrassingly small and build consistency that actually lasts.
The Challenge
You've tried before. The gym membership in January. The morning routine that lasted two weeks. The meditation app gathering dust on your phone.
The problem isn't motivation—you have plenty of that at 11pm when you make the plan. The problem is how you're building:
- Starting too big (45-minute workouts when you can barely do 5 minutes)
- Relying on willpower (which depletes throughout the day)
- No accountability (apps don't know if you actually did it)
Every failed attempt makes the next one harder to start.
How Maya Helps
Maya is the habits specialist on the Ferni team. Her approach is deceptively simple: start so small that failure is impossible, then build from there.
Embarrassingly Small Starts
One pushup. One minute of reading. One deep breath. You build the habit first, then scale the behavior.
Habit Stacking
Attach new habits to existing ones. After I pour coffee → one journal sentence. You're not adding to your day, you're building on what's already there.
Streak Celebration
Maya tracks your consistency and celebrates every win. Day 7 matters. Day 30 really matters. And she notices.
Gentle Adjustments
Missed a day? Maya helps you understand why without guilt, then adjusts the plan so it fits your actual life.
"Maya suggested I start with just one pushup. I laughed at first, but three months later I'm doing 50 every morning. The secret was making it impossible to fail."
A Typical Conversation
I want to start meditating but I can never stick with it. I've tried like four times.
Four times means you really want this—that's a good sign. Let me ask: when you tried before, how long were you trying to meditate each session?
Usually 10-15 minutes. The app I used had these guided sessions.
Got it. Here's what I'd suggest: forget the app for now. Tomorrow morning, right after you sit down with your coffee, take three deep breaths. That's it. Three breaths. Can you do that?
I mean... yeah, anyone can do that.
Exactly. That's the point. We're building the habit of pausing, not training for a meditation championship. Do three breaths for a week, then let's talk about what's next.
Ready to build habits that stick?
Maya will help you find your starting point—something so small you can't fail.