Introducing Ferni: Your AI Life Coach That Actually Listens
Today we're launching Ferni—six AI specialists who work together to help you grow. No app downloads, no complicated interfaces. Just talk.
Read articleThe Ferni Blog
Thoughts on growth.
Insights on AI coaching, personal development, and building a life you love.
Why Voice-First Changes Everything About AI Coaching
Typing is for tasks. Talking is for thinking. Here's why we built Ferni around your voice, not your keyboard.
The Loneliness Gap
Between when you need help and when it's available—that's where we live.
Giving AI a Personality (Without Making It Fake)
How we created six distinct AI specialists who feel real, not performed.
How Ferni Remembers You (And Why It Matters)
The difference between storing data and actually knowing someone.
The Beauty in Broken Things
In Japan, there's a word for finding beauty in imperfection. It might be the most important concept we've forgotten.
How Maya Helps You Build Habits That Actually Stick
Forget motivation. Forget willpower. Maya's approach to habits is embarrassingly simple—and that's exactly why it works.
Our Daily Standup Has an AI in the Room
What happens when you treat AI as a team member, not a tool.
The Light This Morning
Did you notice? The way the light came through the window. It won't look exactly like that again.
We Ship Every Day (And Why That Matters)
How daily deployment keeps us honest, humble, and improving.
Stories from the 2am Hour
Real conversations from the quiet hours. Names changed, permission granted.
What's Next for Ferni
A look at where we're headed—and an invitation to shape what's coming.
Attention Is the Gift
In an economy fighting for your attention, giving it away freely is the most generous thing you can do.
The Chemistry of Connection
Oxytocin, the 'love hormone,' does more than we thought. What happens in your body when you genuinely connect with someone.
AI Should Make You Feel Less Alone
The real metric we're optimizing for.
The Liminal Space
Between what was and what will be, there's a threshold. That's where transformation happens.
The Waiting Room
We spend so much of life waiting. What if the waiting isn't wasted time?